15+ Years

Regional Business Experience

Russia Belarus & Central Asia

Regional Focus

Direct Expert Support

Founder-Led Approach

Strategy + Execution

From Market Entry to Business Development


COMPANY

LOCAL EXPERTISE
INTERNATIONAL PERSPECTIVE

practical execution

HENY Consulting is a boutique market expansion and business development firm focused on Russia and Central Asia.

We help international companies assess new markets, identify commercial opportunities, develop local partnerships and build sustainable business relationships.

Our approach combines regional market knowledge with practical business experience — from market research and partner identification to business development and local representation.


Our services

What we do

We combine market intelligence, business development and local support to help companies move from market exploration to commercial opportunities.

Market Entry 

Make informed decisions before committing resources to a new market.

We Help You:

  • Assess market potential and opportunities
  • Analyze competitors and industry dynamics
  • Identify regulatory and operational barriers
  • Evaluate customer and distribution channels
  • Develop a tailored market-entry strategy

BUSINESS DEVELOPMENT & PARTNER SEARCH

Identify the right commercial opportunities and build relationships with relevant local partners.

We help you:

  • Identify potential distributors and local partners
  • Research and qualify local companies
  • Find and assess strategic business partners
  • Arrange and coordinate business meetings
  • Support negotiations and commercial follow-up

 LOCAL REPRESENTATION services

Build and maintain local business relationships without establishing your own office.

We Help You:

  • Manage customer and partner relationships
  • Coordinating and participating in business meetings
  • Following up on sales opportunities and negotiations
  • Facilitating communication with local contacts
  • Representing your company's interests in the region

MARKET SET-UP &  GUIDANCE

Prepare your business and products for practical, regulatory and commercial requirements when entering the market.

We Help You:

  • Market entry requirements assessment
  • Regulatory and compliance advisory
  • Operational readiness planning
  • Coordination with relevant local stakeholders, where required



HOW WE WORK

ASSESS
Understand the market, sector and opportunity.
DEFINE
Develop the target market and commercial strategy.
IDENTIFY
Research potential customers, distributors and partners.
QUALIFY
Evaluate companies based on relevance and        

commercial potential.

CONNECT

Facilitate introductions and business meetings.             

DEVELOP
Support follow-up, negotiations and long-term relationships.

OUR CLIENTS

WHO WE WORK WITH

We work with companies that see Russia and Central Asia as strategic growth markets and need reliable local insight, commercial support and business connections.

MANUFACTURERS & EXPORTERS

Companies looking to enter new markets, develop distribution channels or expand their international sales.

B2B & Industrial companies

Businesses seeking local customers, distributors, suppliers or strategic partners.

Technology & Service Companies

Companies looking to understand regional opportunities and build sustainable local business relationships.


OUR EDGE

WHY HENY CONSULTING

Our advantage is not just what we know — it is how we turn knowledge into action.

Regional Specialization

We focus on Russia and Central Asia rather than trying to be everywhere. This allows us to build deeper market knowledge and stronger local understanding.

Direct Expert Involvement

Your project is handled directly by experienced professionals. We do not rely on layers of junior consultants between you and the people responsible for the work.

Practical Approach

We combine market research with commercial execution — from identifying potential partners to supporting business conversations.

Long-Term Support

Our relationship does not have to end when a project is completed. We can continue supporting market development and local business relationships as your needs evolve.



Not Just a Market Report

We believe market expansion requires more than information. It requires the right targets, the right local relationships and consistent follow-up.

That is why HENY combines market intelligence, business development and local support.

Research → Strategy → Partners → Meetings → Development


HENY BUSINESS CLUB

A regional business network built around real commercial opportunities.

HENY Business Club connects companies with relevant commercial opportunities, distributors and local partners across Russia and Central Asia.

Club access is designed for companies working with HENY and looking to build long-term business relationships in the region.


REGIONAL MARKET INSIGHTS

Russia Market Updates

Central Asia Business Insights

Trade & Market Data

We use cookies
Cookie preferences
Below you may find information about the purposes for which we and our partners use cookies and process data. You can exercise your preferences for processing, and/or see details on our partners' websites.
Analytical cookies Disable all
Functional cookies
Other cookies
Мы используем файлы Cookie для улучшения работы, персонализации и повышения удобства пользования нашим сайтом. Продолжая посещать сайт, вы соглашаетесь на использование нами файлов Cookie. Learn more about our cookie policy.
I understand Details
Cookies